Search Engine Optimisation
Search engine optimisation is the craft of getting properly listed in Google and other major search engines, such as Bing and Yahoo, which uses Bing indexing. Bing is the Microsoft search engine. The most popular search engine is Google.
In bygone days, various tricks were used to get a high listing in Google. However, those days are thankfully passed, to create a fairer search listing. Now it is mainly about content. Good content is paramount. Using a blog, or news page, and more recently, social networking, is very important; as well as your website page content, product description, and service listings. Our content management systems allow you, or your designated author, to add your own content quickly and easily. You can add ‘meta data’ to make sure that your listing appears as you want it to in the search engines and to help boast your rankings. We offer advice and training to our clients to help you make the most of our systems, and a content management service should you prefer us to add content and meta data on your behalf.
Media Agile can build you a great website that will help you make the most of the search engines, allowing you to place great content on your website to get that sought after listing spot. We can incorporate Google Analytics into your website and advise you in the correct use of the various Google tools to track your progress and visitors to your website, and to find the best phrasing to get a high ranking in the search engines. Also, as standard, we incorporate an automatic sitemap that will help the search engines index your website more efficiently.
Get in touch to find out more.